ITC to Acquire Frozen Food Brand ‘Prasuma’: Strengthening Its Packaged Foods Portfolio

In a strategic move to expand its frozen and ready-to-eat food segment, ITC Ltd is set to acquire Prasuma, a premium frozen food brand known for its momos, sausages, and cold cuts. This acquisition aligns with ITC’s growing focus on the rapidly expanding frozen food market in India, which has witnessed rising demand due to changing consumer preferences and urban lifestyles.

Why Is ITC Acquiring Prasuma?

🔹 Expanding Ready-to-Eat & Frozen Foods Portfolio – ITC already has a strong presence in packaged foods (Aashirvaad, Sunfeast, Bingo!) and wants to strengthen its position in the fast-growing frozen food sector.

🔹 Premium & Established Brand – Prasuma is a trusted name in the frozen momos and meat-based products category, giving ITC an edge over competitors.

🔹 Growing Demand for Frozen Foods – India’s frozen food market is projected to reach $2 billion by 2027, driven by urbanization, busy lifestyles, and rising online grocery orders.

🔹 Competition with McCain, Yummiez & Local Brands – With this acquisition, ITC will directly compete with McCain, Godrej Yummiez, and other frozen food giants.

What Does This Mean for Consumers?

✅ Wider Availability of Prasuma Products – With ITC’s distribution network, Prasuma’s frozen momos, sausages, and meat products could reach more supermarkets and online grocery platforms.

✅ More Product Innovation – ITC might introduce new Prasuma-branded frozen food items, catering to India’s growing love for quick, high-quality snacks.

✅ Better Pricing & Offers – As ITC scales up production and supply chains, consumers may benefit from competitive pricing and better discounts.

Final Thoughts

ITC’s acquisition of Prasuma is a game-changer for the frozen food industry in India. With increasing demand for convenient, ready-to-eat meals, this move is set to boost ITC’s dominance in the FMCG sector while offering consumers more choices in high-quality frozen foods.

📢 Do you buy frozen momos or ready-to-eat snacks? What’s your favorite brand? Share your thoughts in the comments!