Zomato Rebrands as ‘Eternal’: A Bold Move in the Food Delivery Industry

In a surprising move, food delivery giant Zomato has announced a brand name change to ‘Eternal’. The rebranding reflects Zomato’s evolving vision beyond just food delivery, hinting at possible expansions into new sectors like grocery, cloud kitchens, and lifestyle services.

Why Is Zomato Changing Its Name to ‘Eternal’?

🔹 Beyond Food Delivery – Zomato has been diversifying its offerings, including Blinkit (quick commerce), Hyperpure (restaurant supplies), and Zomato Gold (loyalty program). The new identity may symbolize a broader long-term vision.

🔹 Creating a Global Brand – The name ‘Eternal’ has universal appeal, making it easier for the company to expand internationally.

🔹 Differentiation from Swiggy & Competitors – While Swiggy remains a direct rival, ‘Eternal’ might represent a shift toward a multi-service ecosystem similar to Amazon or Reliance’s super-app ambitions.

🔹 Attracting Investors & Market Confidence – A fresh name could signal a new growth strategy, attracting more investors and business opportunities.

What Changes for Users?

✅ No Immediate Service Disruptions – The app and food delivery services will remain unchanged, though UI/UX improvements might follow.

✅ New Offerings in the Future? – Zomato’s shift to ‘Eternal’ could bring new services beyond food, such as grocery, cloud kitchens, or premium dining experiences.

✅ Marketing & Branding Overhaul – Expect new branding, logo, and advertising campaigns to introduce ‘Eternal’ to the masses.

Final Thoughts

Zomato’s rebranding to Eternal is a bold step, signaling a future beyond food delivery. Whether this will redefine India’s food-tech landscape or simply be a branding exercise, remains to be seen.

📢 What do you think of Zomato’s new name? Does ‘Eternal’ resonate with you? Share your thoughts in the comments!